Fitbit (Google)

Transform Your Health! I joined Fitbit in 2020 to create experiences that motivate and guide
people through a lifelong health journey. Created and collaborated with brand, social, motion, UX designers, engineers and researchers across US and Europe to create engaging and delightful experiences on device, website, and social platforms.

Client: Fitbit/Google | Role: Design | Instagram Stories Concepting + Creative

Client: Fitbit/Google | Role: Design | Father's Day Concepting + Creative on Desktop + Mobile

Client: Fitbit/Google | Role: Design | Mother's Day Concepting + Creative on Desktop + Mobile

Inspiring at Pinterest! I joined Pinterest in 2019 where millions go for visual inspiration on platform. Here we crafted best in class ads and sales decks to search, save, and shop the best ideas in the world for all of life’s moments. Whether it’s planning an outfit, trying a new beauty ritual, renovating a home, or discovering a new recipe, Pinterest is the best place to confidently go from inspiration to action, with 522 million monthly active users worldwide.

While at Pinterest, I played a pivotal role in advancing and understanding brand's creative and research to create pin mocks, sales decks and print for big conventions like AdWeek and Cannes Lions.

Client: Pinterest | Role: Design | Pin Creative

Client: Pinterest | Role: Design | Communications Decks

Client: Pinterest | Role: Design | Deck for AdWeek Conference

Client: Pinterest | Role: Design | Wellness App Communications + Awareness

Roku

Growing the Roku platform! I joined Roku in 2021 to create engaging and innovative ads to grow the business. The company reached 83.6 million streaming households and 30.1 billion streaming hours in Q2 2024. We worked with hundreds of partners across marketing, PR, and movie studios.

While at Roku, I played a pivotal role in advancing and understanding brand's creative vision through cross collaboration across advertising, marketing and engineering. Our team contributed to UX strategy, by generating creative principles and guidelines applied across multiple product experiences. Scaled creative decisions via the design system (visual elements, iconography, illustrations, photography, typography, color, and motion) helping define an adaptable set of UX guidelines and components. Through partnerships we were successful at creating beautiful and usable products at scale.

Client: NBA | Role: Design (curated typography, branded assets + visuals) | Screensaver Ad

Client: NBA | Role: Design (curated typography, branded assets + visuals) | Homescreen Ad

Client: NBA | Role: Design (curated typography, branded assets + visuals) | Microsite

Client: Weird | Role: Design (curated typography, branded assets + visuals) | Homescreen Ad

Client: Weird | Role: Team collaboration | Spotlight Ad

Client: Pendleton Whisky | Role: Design + Stakeholder Communications | Homescreen Ad

Client: Pendleton Whisky | Role: Design (curated typography, photography, branded assets) | Microsite

Client: Pendleton Whisky | Role: Design (curated typography, photography, branded assets) | The Roku Channel Tile

Client: Pendleton Whisky | Role: Design (curated typography, photography, branded assets) | Title Card (shown during break)

Client: Warner Bros | Role: Design (curated typography, photography, branded assets) + Stakeholder Communications | Homescreen Gateway Ad

Client: Marvel Studios | Role: Design (curated typography, photography, branded assets) + Stakeholder Communications | Homescreen Gateway Ad

Client: Pinterest | Role: Design (curated typography, photography, branded assets) + Stakeholder Communications | Homescreen Ad

Client: Pinterest | Role: Design | Microsite

Client: Walmart | Role: Design (curated typography, photography, branded assets) + Stakeholder Communications | Homescreen Ad

Client: Michelob Ultra Lap of Legends | Role: Design (curated typography, photography, branded assets) + Stakeholder Communications | Homescreen Ad

Client: Michelob Ultra Lap of Legends | Role: Design (curated typography, photography, branded assets) + Stakeholder Communications | The Roku Channel Tile

Client: Athleta | Role: Design | Scannable Video

Client: Timberland | Role: Design | Homescreen Ad

World’s Largest Professional Network! I joined LinkedIn in 2017 to design marketing strategies and messaging into impactful experiences to engage employees across print, web, presentation design and video. We partnered with other designers, program teams, learning partners, and regional partners. LinkedIn has grown to over 1 billion members in more than 200 countries and territories worldwide.